Bos Group is a commercial real estate group serving the Bay Area. I was the designer on this project at Marketing Stable. The client needed to communicate professionalism first and foremost. However, they didn't want a logo that looked too generic within the real estate industry.
The final design combines a serif font with bright blues to add some energy into an otherwise corporate-looking logo. "Bos" can be broken apart from the full lockup for social media icons or smaller placements.