Bos Group Branding

Bos Group is a commercial real estate group serving the Bay Area. I was the designer on this project at Marketing Stable. The client needed to communicate professionalism first and foremost. However, they didn't want a logo that looked too generic within the real estate industry.

The final design combines a serif font with bright blues to add some energy into an otherwise corporate-looking logo. "Bos" can be broken apart from the full lockup for social media icons or smaller placements.

Bos Group branded business cards show Compass Commercial logo on a dark blue background. On the other side of the business cards, there is Bos Group information on a white background.
A broker opinion of value booklet is open to showcase brand consistency.
Pages from Bos Group's broker opinion of value booklet are laid out.

I also carry this mix of professionalism plus energetic color over to Bos Group's website design.

View website project
A screenshot of a web browser showing the Bos Group homepage. It shows a photo of San Francisco with a royal blue overlay and reads "Bos Group is devoted to making you successful in your commercial real estate initiatives."