Rose Creek Pizzeria is a small pizza restaurant in Dayton, NV that opened in 2022. They pride themselves on high-quality ingredients and craftsmanship and wanted to highlight these values in their branding.
I was the designer on this project at Marketing Stable. The client came to us with a range of ideas to explore. A strong identity was the most important goal — something that is long-lasting, representative, and would look good on merchandise. The client also wanted to emphasize quality and craftsmanship. We aimed to strike a balance between a modern logo that will last for years and something that screamed "Pizza!"
During the exploration phase, we chose to do several concepts to hone in on what felt "right" for the brand.
On one end of the spectrum, I explored a worn, vintage style based off a t-shirt design the client liked. On the opposite end, I leaned into the high-quality aspect and used burnt gold and an ornamental rose. I also explored the option of showcasing the Dolomite Mountains in the logo, which is where the owner trained to make pizza.
Ultimately, we went with the classic pizzeria-style logo with a simplified rose.
The rose icon is used as a pattern on the edges of their pizza boxes. The logo is used on hats, hoodies, and t-shirts.
I was also responsible for the social media design of the brand. To add in a handmade, rustic feel, I incorporate a lot of texture.
I am also responsible for photo editing. Typically, the owner takes a photo on his phone. I take that and color correct and isolate the pizza from the background. These photos are used on social media, the menu, and product photos on their website.