Zephyr Wellness is a therapy office based in Sparks, NV that has been in business for over seven years. I was the designer on this project at Marketing Stable. Zephyr Wellness came to us at the beginning of the COVID-19 pandemic with an urgent need to market telehealth services to existing and potential clients. Beyond that, the client's primary goal was to grow clientele.
The founders of Zephyr Wellness valued free mental health education, so that was the direction we went with their social media. Our primary challenge was being responsible for creating all content. This meant researching and proposing mental health topics to discuss before designing anything. I collaborated with Kevin Berry at Marketing Stable for content ideas. Once those were approved, I designed all the posts.
With the help of these marketing efforts, we were able to exceed the client's goal. Zephyr Wellness was able to grow their schedules to full capacity. While this meant that they no longer needed to fund social media marketing, we continued to do occassional work on informational YouTube videos and blog features.
Zephyr Wellness didn't have a clear brand voice on social media prior to this. I used their brand's desaturated purple and an off-white with the aim of making all posts calming to look at.